Entrepreneur - Free Essay Example

Table of Contents 1. Introduction ImageCafe2 2. Clarence Wooten’s Strengths and Weaknesses2 3. Product versus Service-Oriented Focus2 4. Feasibility Analysis2 5. Capital Funding3 6. Conclusion3 7. Introduction – Roxanne Quimby4 8. Idea versus Opportunity4 9. Burt’s Bees Success Story4 10. Relocation to North Carolina: The best solution? 5 11. Conclusion5 12. Introduction – Globant6 13. Globant Challenge6 14. Strengths Weaknesses6 15. Industry Analysis6 16. Competitors Analysis7 17. Target Market7 18. Globant Industry Segments7 19. Conclusion7 20. Introduction – Indulgence Spa Products8 21. Family Business versus Family Enterprising8 22. Indulgence Issues8 23. Parent Company Concerns8 24. Growth Strategies9 25. Introduction – Quick Lube Franchise Corporation (QLFC)10 26. Super Lube Franchising Model10 27. QLFC Success and Growth10 28. Critical Issues10 29. Was QLFC Suit Justified? 11 30. QLFC/Huston â€Å"Summit† Episode 21 1 31. Bibliography12 Introduction ImageCafe Clarence Wooten has been motivated to become an entrepreneur since young with a typical childhood dream to get rich. Following his strong academic and technical interests, he founded Envision Design, an award-winning 3-D animation company targeting architects. His second start-up, Metamorphosis Studios, a company that focus on special effects and multimedia presentations ended up in failure like the first venture as he morphed into his third, ImageCafe, a business that designed website templates that appeared to have been designed by high-end professionals. Clarence Wooten’s Strengths and Weaknesses With both of his parents being self-employed and a constant transitioning between homes, school systems and friends at a young age enabled him to become comfortable adapting to different situations in life. Clarence main strength was his high learning curve, accumulating extensive knowledge in computer graphics possessing creative design skills. Clarence was constantly on the lookout for opportunities and develops ideas, creating businesses to fill it as evidenced by the setting up of Envision Design and Metamorphosis Studios. However, Clarence failed to understand the difference between an opportunity and an idea, as to whether the idea fills a need and meets the criteria for an opportunity because an idea is a thought, an impression or a notion and may or may not meet the criteria of an opportunity (Barringer Ireland, 2010: 67). The end-result was two-failed entrepreneurial efforts prior to ImageCafe but the effect characterized his ability to persevere through setbacks and failures, giving him a vital learning experience for the third (Barringer Ireland, 2010: 36). Product versus Service-Oriented Focus By going to a product-oriented service, he understood the two most important elements in any businesses, which are products and customers. While it’s important to think about management, finance , marketing and the like, none f these functions make any difference if a firm does not have good products with the capability to satisfy a wide audience of potential customers (Barringer Ireland, 2010: 36). It is inevitable in service-oriented business model to encounter payment and commitment problems as in any other industries because service-orientation means supporting customers’ activities and processes, resulting in overlapping service production and consumption where the most important characteristic of services is their process nature and the interaction between provider and customer in the service process (Erwin, 2008). In reality, a business model can be a mix of product and service-orientation focus as these orientations are more different kinds of logic then different characteristics of the offering (Erwin, 2008). Therefore, a physical product can have a service-oriented business model, while a service can have a product-oriented business model (Erwin, 2008). Feasibility Analysis Wooten noticed a technology trend among computer users and corporate companies on their need for creating websites (Barringer Ireland, 2010: 69). He knew that that in order to obtain a website, one had to either hire a dedicated, full-time web design firm, which was expensive or a DIY method with relatively inexpensive software programs but hindering it’s use is a steep learning curve for its appropriate use. Wooten took advantage of the technological trend and found gap in the marketplace for web design targeting specific market segments, which is the small business firms who could not afford full service web design firms and yet could not afford to erode their corporate image with cheap and unprofessional websites done by DIY methods. It is just not realistic to introduce a completely original product idea into a completely new market, which is too expensive to be a pioneer in each area (Barringer Ireland, 2010: 112). Wooten knew that he did no t have the resources needed to participate in a broad market and by focusing on the small business segment, ImageCafe can avoid head to head competition with industry leaders and can focus on serving this specialized market very well meeting their demands with his innovative product (Barringer Ireland, 2010: 112). This was a win-win situation for both small business segment and Wooten. Using their extensive knowledge of high-end software, HTML, web programming and artistic ability for developing graphical user interfaces along with their previous experience in the same field, Wooten understand the markets in which the firm will participate (Barringer Ireland, 2010: 114). Capital Funding All new ventures alike, in order to build a high potential venture; he needs to raise enough capital because a company’s burn rate can cause several complications until it reaches profitability or growth capability even if it has good products and satisfied customers given the fact tha t he had a small team of two programmers working on the back-end whom Wooten has agreed to pay $30,000 in stock or cash once capital had been raised (Barringer Ireland, 2010: 341). Wooten did not want to deal with people who did not understand or care about their long-term business vision just like the way he approached WSGR, the law firm for their legal services and when he rejected Walker as an angel investor after his request for relocation of the new company and payments paid based on milestones. With WSGR, Wooten developed a strategy for engaging potential investors as they setup several meetings for him using their professional recommendations with venture capital firms in Silicon Valley. WSGR stand to earn $40,000 in legal fees should he manage to receive sufficient funding while enabling Wooten to secure the funding needed should things go well, fulfilling mutual interests. Wooten went one step further; making presentation and providing investor a completed business p lan as evidenced by his approach towards Bill Daniels (Barringer Ireland, 2010: 348). Wooten went for equity financing, wanting $300,000 in capital, based on a $3,000,000 valuation, giving up 10% of the company equity without being aught short on cash yet paying for capital it doesn’t need. Moreover, appearing uncertain about the amount of money required to support his venture make a poor impression to potential lender or investor (Barringer Ireland, 2010: 345). Conclusion Was $10,000,00 valuation the cause for ImageCafe’s inability to secure further funding to continue the fight resulting in the financial uncertainty even though the product was on track? Introduction – Roxanne Quimby Roxanne is a young, enthusiast entrepreneur living at a subsistence level in the backwoods of Maine, whose creative ideas and entrepreneurial spirit lead her to an opportunity and create a new business around bee’s wax products and derivatives, growing it into a multi-m illion dollar venture within a few years. With her company experiencing profitable growth, Roxanne faces a major issue of re-location to North Carolina and the offer of a significant strategic sale. Idea versus Opportunity Barringer Ireland (2010: 66) defined opportunity as a favorable set of circumstances that creates a need for a new product, service or business. An idea is a thought, an impression or a notion or form part of an opportunity (Russell, 2003; Barringer Ireland, 2010: 67). According to Russell (2003), an idea is of academic interest only when judge in isolation and is inert, until combined with the other factors to create an opportunity. Generating idea is the entrepreneur’s first step to realizing a favorable opportunity where an idea must interact with other components to create an opportunity, but many ideas need to be assessed till the right one is chosen to become part of an opportunity (Russell, 2003). According to Russell (2003), idea might be a great innovation or simply a more effective way of doing something. Insight or exploration may generate an idea or may be accidentally stumbled upon. Russell (2003) states that opportunity construction is the next step in the entrepreneurial process where idea is positioned in the real world. When idea is combined with marketing and economic factors to form the opportunity, the likelihood that a gap is determine between market needs where wants can be filled by creating businesses (Russell, 2003; Barringer Ireland, 2010: 66). A real need in the market must be either satisfied or created where the timing should be right, adding value for the buyer with both profit and growth potentials high for the entrepreneur (Russell, 2003). More often than not, opportunities are more important than the ideas themselves in the real world. Burt’s Bees Success Story Roxanne acquired an early entrepreneurial education through her father by working on his numerous entrepreneurial projects a nd selling her own hand-made crafts to raise money for her college education. Although generally not interested in business but because of her character, she developed a passion for the business and remained passionate about her business idea about Burt’s Bees (Barringer Ireland, 2010: 33 35). Roxanne stated, ‘ I liked buying and selling things well, adding value. She wanted control and self-accountability reflecting strong entrepreneur characteristics as she stated, ‘ I loved the freedom of starting a business, of not knowing how it would turn out. ’ Roxanne had a partner who shared her vision where there is no conflict between them about the business. Burt’s demonstrates an ability to adapt to the evolving needs of the business and the risks along with it, sharing the same perspectives as Roxanne as he supported her decision to relocate from Maine to North Carolina. ‘ Burt was my main sounding board and gives me a lot of moral and psy chological support. In all this time, there’s never been a conflict between us. ’ said Roxanne. As a first-mover in the market carry a significant amount of risks but Roxanne knew that the product is desirable and serves a need in the marketplace with the candle an initial hit. She has accidentally tapped on an un-served market in urban areas where people has an unconscious desire for more simplicity and their products speak to that need. Roxanne came up with a marketing strategy to expand the product line to include other handmade crafts and beeswax-based products like lip balm to serve the same market. Roxanne adopts a bootstrapping approach to finance the company through thriftiness and retained profits, as she is a non-believer of going into debt to keep a company going. Being a cash-aware person, Roxanne refused to sell products to any retailer who didn’t pay its bill within the required 30 days. During the growth stage of Burt’s Bee, the minim al amount of resources were used where household kitchen appliances were used for the manufacturing processes and messages for Burt’s Bees orders were taken at a local health food store. Roxanne willingness to sleep at the back of pickup truck for trade shows and the rental of an abandoned one-room schoolhouse with no utilities for $150 demonstrates the efficient use of resources. This approach proved to be a success as the company since the beginning of 1987 has never once dipped into the red, had always turned a profit and had always increased with large number of national retailers stocking Burt’s Bees’ products. Relocation to North Carolina: The best solution? Burt’s Bees remaining in North Caroline will allows the company to grow, realize its full potential and become ready for harvesting for a price that is acceptable to both Roxanne and Burt. Transportation costs and payroll taxes are significantly lower in North Carolina than in Maine but wh at was more compelling though was the large supply of skilled labor, which will enable Roxanne to hire a management team with relevant expertise would release her to consider broad management issues and support her in business decisions, rather than to involve herself in direct supervision of the product workers. From a cost and manufacturing perspective, operations in North Caroline will have to change from manual production-oriented methods to automated manufacture-oriented in order to control labor costs and to ensure future revenue is not limited as in Maine. Another critical factor was that a large percentage of the country’s population live within a twelve from the North Carolina plant, which will places Burt’s Bees products closer to the majority of its customer base. Additionally, Burt’s Bees could retained its original product line in Maine that make the company so successful since the governor of Maine had said to call him should Roxanne changed her mind about North Caroline. She could make use of this opportunity to negotiate a deal to mitigate Burt’s Bees’ tax, transport and employment costs. Since the whole product line in North Caroline is going to change and refocus on skin care products, it would be useful to make use of Burt’s Bees’ valuable branding in Maine to concrete and market their new products line in North Caroline to the existing urban customers, making it easier for them to penetrate existing and potential markets. Conclusion As suggested above, moving to North Caroline and retaining the production line at Maine would have great advantages, such as maximizing Burt’s Bees’ potential in terms of greater profit and yet fulfilling Roxanne sense of ethic responsibility towards the Maine’s employees. Introduction – Globant Globant is a four-year-old venture making business headlines in Argentina as the largest independent information technology (IT) outso urcer in the country. Both Martin Migoya and co-founder Guibert Englebienne are network entrepreneurs who fueled sales by tapping their personal networks, and by successfully following up on every lead and referral that had come their way. Their sustained push for wins, however, has resulted in such a broadly diversified portfolio of clients and service offerings that they risk being marginalized by larger, more focused competitors. Globant Challenge One of the early challenges for Globant was that there was a lack of knowledge about their country among many of their potential clients. In addition, historical fears of criminal activity and political instability have required Globant to do additional explaining to convince potential investors and clients. Another significant challenge was with Globant’s broadly diversified portfolio of clients and service offerings as tier one prospects were choosing IT service partners who could demonstrate a deep and wide understanding of their particular industries, which were not to their advantage. Strengths Weaknesses Globant place an emphasis on supporting and contributing to open source technologies for NET and Java applications and by utilizing agile development methodologies. The other lies in their recruitment strategy, hiring a wide variety of backgrounds and technological skill sets such as Java, NET, LAMP and Oracle, employees’ knowledge domains differed across platforms such as Linux, Unix and Windows as well as system administration experience and application design work through existing employees for referrals. Both of this emphasis gives Globant the ability to be in constant contact with their clients globally, staying relevant to their clients or industries changing needs and requirements, enabling them to provide any skill set a client might request as well as being able to attract talent with industry-specific expertise. Their weakness was language barriers, which was the level of English proficiency as they go into geographical and eventually international expansion. By providing free English lessons to help employees, it was apparent that they wanted staff that can make a valuable contribution and it’s not good enough to hire someone who is well intended but who doesn’t precisely fit the job (Barringer Ireland, 2010: 316 -17). All this created such a broadly diversified portfolio of clients and service offerings such that Globant is in danger of losing focus on the market to their competitors. Industry Analysis Outsourcing become a business trend as more firms want to save on cost and time, access to expertise that were not available internally and give back organizations the ability to refocus on core business functions (Barringer Ireland, 2010: 173). Firms simply wanted to offload areas of work that were not central to their business models, allowing them to maximize their efforts in areas where they could best differentiate themsel ves. There was thousands of IT outsourcing companies in the world where competition was fierce and growing. Differentiation is very difficult given the sheer size of the industry and because there were usually several similar companies for any particular specialty or segment. Globant was completing in global industries with experiencing significant international sales at different geographical locations and will have to note that global strategy depends on how similar customers’ preferences are from market to market (Barringer Ireland, 2010: 185). Competitors Analysis Globant faced a number of direct competitors who offer identical services and going after the same customer base, many with North American sales offices in Massachusetts. They also faced future competitors who have set up development centers in Uruguay, Brazil and Russia. It faces difficulty in winning over the loyal customers of its major competitors even if it does offer better services (Barringer Irel and, 2010: 186). Target Market By targeting specific industries as well as geographic regions, Globant can keep abreast of technological and business trends for its market, developing core competencies pertaining to its specific marketplace. For Globant with such diversified portfolio of clients and service offerings, it has to begins breaking itself down into more narrowly focused markets to regain its competitive edge. Globant Industry Segments Given Globant’s software development expertise with open source architecture as another of their strong technology differentiator, their industry segments should be based on companies that used technology as a competitive advantage. The high-tech segment would provide the most value as reference customers for Globant as California represented about 30% of the high-tech market and contained many of the big-name companies. Firstly, for most of the larger firms, the greatest outsourcing need was for customization expertise in pack aged and prepackaged software such as SAP and Oracle, which Globant could provide for. Secondly, the segment also had strong interest in using open source technologies that Globant is supported of, which is also their expertise. The travel industry has undergone a tremendous shift in recent years toward online commerce with off shoring having successful experiences with it. With the growing need for travel websites to cut costs, Globant can allow the segment to differentiate themselves through innovative technologies, breadth of functionality and international capabilities with their expertise. The financial services are a midsized market where competition is fierce driven by new offerings and innovations. Many of the new products are technology based and diverse. There were also new areas of interest for exploration where build decision was more pertinent in the midsized segment that Globant could provide for with their expertise. Conclusion Their strategy of ‘ Recruit the best local talent and deliver high-quality solutions while ensuring superb customer service’ can define the path a company takes and acts as its compass to redevelop their focus and tactical approach to their future business development in order to complete. Introduction – Indulgence Spa Products Robert and Ulissa Dawson family enterprise, Dawson Products, was one of the last remaining privately held black enterprises in the personal care products industry, making them role models in the African-American community. They had taught their daughters, Angela, 39, and Jimella, 32, to be self-sufficient at a young age. Bright, energetic, and independent, the talented young women have become key figures in the growth trajectory of this family enterprise but now Jimella wants to strike out on her own rather than stay and grow the core family business. Family Business versus Family Enterprising According to Bellet et al. (2010), family business has been defined as a b usiness that is owned and managed or controlled by one or more family. A more detailed definition define family firms as organizations where two or more extended family members influence the direction of the business through the exercise of kinship ties, management roles, or ownership rights (Bellet et al. , 2010). Bellet et al. (2010) stated in his article that the connection between entrepreneurship and family business is widely unrecognized but families are vital and supportive environments for entrepreneurial behavior. Entrepreneurship research has also revealed that family support and the presence of self-employed parents are important influences in venture initiation and business ownership (Bellet et al. , 2010). In fact, the family business is quite simply the wider-lens view of entrepreneurship as the initial business efforts of one or more family members grow and change over time. According to the definition above, this case in question was a family business because they termed Dawson Products as the parent company, which means that Indulgence was a subsidiary of Dawson Products. For her continuous contribution to the family business, Jimella received financial support of $250,000 from Dawson and allow her to use the Dawson business infrastructures to support Indulgence and manufacture most of her product lines. Indirectly, this also means the Dawsons could influence the fate of Indulgence through the exercise of kinship ties, management roles or ownership rights. Indulgence Issues Although Jimella did a competitors analysis for Indulgence, she did not realized that her targeted market was too broadly diversified by positioning itself as a company that creates products for all women. Even though she had created competitive marketing strategies, without a clearly defined target market, she has failed to develop core competencies pertaining to its specific marketplace. Despite the distributor’s success in building a base of white clients , most Indulgence recruits were African American, making it even harder to penetrate the market, struggling to meet her aggressive growth goals. Parent Company Concerns Dawsons Products succession strategy was disrupted by Jimella decision to set up Indulgence. They wanted Dawsons Products to remain a family business without the interference of outsider even if it is appointed from within the company, wanting to avoid being a victim of corporate buyouts by white-controlled multinational companies. Growth Strategies Jimella has to understand that not all business have the potential to be aggressive growth firms unless ones that can solve a significant problem or have a major impact on their customers’ productivity or lives. By setting an aggressive growth goals of attracting 100 beauty advisors and $100,000 in monthly sales and profitability was unrealistic outlook of how fast the business is expected to grow (Barringer Ireland, 2010: 451). Jimella should tapped on Daws ons Products branding and launch Indulgence as a product that adds value for existing customers, focusing on existing target market such as the African American (Barringer Ireland, 2010: 483). Conduct feasibility analysis and market research in focus groups and surveys, making incremental adjustments as and when appropriate (Barringer Ireland, 2010: 483). She could increase the market penetration of the product through increasing advertising expenditures, offering sales promotion, lowering the price or increasing the size of the workforce For example, Jimelle can engage white celebrity endorsers to demonstrate and promote her Indulgence products in the white-dominated, competitive market, which she find it extremely difficult to penetrate. Next, Jimella can expand the product line in making additional versions of the Indulgence products so that it will appeal to different clientele since she is pursing broadly diversified clients. For example, Indulgence may make another ver sion of a low-end product, which is a little better, and then make another version of it that represent the top of the line to appeal to the different color groups. This would allow Indulgence to take one product and extend it into several products without incurring significant additional development expense. Lastly, Jimella can purse an external growth strategy by forming a marketing alliance with Dawson Products to gain access to their distribution channels in order to increase sales of Indulgence products (Barringer Ireland, 2010: 496). In this way, Dawson Product can increase economies of scale and reduce per unit cost and benefits by adding products to its product line, increasing its attractiveness to those wanting to purchase a wide array of products from a single supplier (Barringer Ireland, 2010: 497). This is a win-win situation for both Indulgence and Dawsons Products because this allows the both of them to focus on their specific area of expertise and partner with e ach other to fill their expertise gaps. This approach is most appropriate for Indulgence who does not have he financial resources or time to develop all the competencies they need to bring the final products to the market quickly (Barringer Ireland, 2010: 497). Most importantly, Jimella can remain working in Dawson Products as part of the original succession strategy in growing the core family business and yet retaining control over decision-making at Indulgence. Introduction – Quick Lube Franchise Corporation (QLFC) QLFC is a franchisee of Super Lube, the number one franchisor in the quick lube and oil-change business. As one of the co-founders of Super Lube before, Frank Herget is now concerned about his relationship with Super Lube because Huston Oil, an industry leader, has acquired a 80% interest in Super Lube and subsequently has replaced its top management. Herget believes there is a basic conflict between QLFCs objectives as a franchisee and Hustons objectives as both QLFCs franchisor and the exclusive supplier of QLFCs oils and lubrication products. After an unsatisfactory meeting with Hustons executives, Hergets company sues Huston, which denies the charges and files a countersuit. Super Lube Franchising Model Super Lube has adopted a business format franchise system that offers a franchisee the rights to engage in a business system by using the franchisor’s trade name, trademark, service marks, know-how and method of doing business. In return, the franchisee has to pay Super Lube in the form of a percentage of top-line sales (Barringer Ireland, 2010: 514). Between Super Lube and its’ franchisees, in placed was a area franchise agreement that allowed service centre development and operating rights to a geographical area covering parts of California and Washington with the potential for over 90 service centers (Barringer Ireland, 2010: 515). QLFC Success and Growth With his vision to turn QLFC into a big chain of Su per Lube service centers and identifying a high growth opportunities beyond the location issues, Herget demonstrate effective leadership and management skills in the success of QLFC by recruiting former Super Lube employees in senior management positions allowing them to purchase stock in QLFC with cash realized by selling their stocks in Super Lube. By doing this, he has not only brought much needed business expertise to QLFC but also use the funds from them to inance QLFC’s growth with both equity and debt. In order to finance further high growth opportunities, Herget utilized real estate partnerships and struck a deal with Huston Oil for $6. 5 million of subordinated debt, which QLFC in return has to commit contractually to purchasing Huston products. Critical Issues Franchisees grew increasingly discontented with Super Lube mounting financial problems when the franchisor failed to perform its contractually obligated tasks. With the subsequent Huston deal, the new appoi nted CEO of Super Lube took a hard-line position on how the franchise system would operate where the focus of the franchisor would be on motor oil sales instead of service center-level profitability. This is a huge red flag for the franchisee as to the core business direction of the franchisor, which is different from its original business strategy. With business focus in confusion and the lack of clarity from Huston Oil rejecting historical relationship between Quick Lube Franchise Corporation and Super Lube, the franchisees invariably feel stress by the situation and lead to negative conflicts. Was QLFC Suit Justified? Yes, because the franchise relationship between Super Lube and QLFC has changed with Huston acquiring 80 percent of Super Lube shares. Huston has now become QLFC’s man franchiser and exclusive oil supplier. With Huston primary interest in selling oil, QLFC got limited growth for future expansion as a franchisee that is interested in their profitability, cr eating a significant potential conflict now if not in future. These conflicts have translated into legal issue such as breach of contract. However, there is a risk that Huston may stop the financing for QLFC’s real estate partnerships affecting their growth as a company and whether Herget can sustain his resources against a multibillion-dollar company. QLFC/Huston â€Å"Summit† Episode 2 Assuming that Herget decides to meet with Huston, he should try to negotiate on the rights to buy oil from other suppliers so that they are not totally dependent on Huston for business survival and yet meeting their interest of maintaining service center-level profitability. To enhance and protect future profitability, Herget should try to get an exclusive guarantee from Huston that oil price will never be more than the price that QLFC can get from other suppliers. QLFC is a growing business, but its growth has slowed in the last 3 years with its net income peaked at $764,794 in 1990, and fell to $532,640 in 1991, which was substantially below its budgeted net income. This indicates that the strife with Huston is taking its toll on both revenue and income. If the above fails to work out, Herget should consider selling QLFC to Huston to avoid becoming a failed business venture, which would be the ultimate ending since business visions differed and both parties failing to find common ground to compromise. However, prior to this meeting, Huston has to do some risk assessment in the event that the case really goes to court and the jury finds in favor of QLFC? This will enable QLFC to walk away from its franchise agreement with Super Lube with Huston standing to lose the 7 percent royalty, which is about $2. million. Huston Oil has an advantage in this case based on U. S. legal rules and regulations under franchise law because according to Barringer Ireland (2010: 533), franchisor has no fiduciary obligation to its franchisees, meaning that jury would always act in their best interest of the franchisees. Barringer Ireland (2010: 533) further state in the book through Robert Purvin, an experienced franchise attorney, While the conventional wisdom talks about the proactive relationship of the franchisor to its franchisees, virtually every court case decided in the U. S. has ruled that a franchisor has no fiduciary obligation to its franchisees. Instead, U. S. courts have agreed with franchisors that franchise agreements are ‘arms length’ business transactions. Bibliography Barringer, Bruce R. , Ireland, R. 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